LAT Apparel, Ball Ground, Georgia, announced that Rachel Newman has joined the LAT Apparel team as its chief commercial officer. Newman brings with her an impressive dossier that spans more than 25 years, featuring pivotal roles in strategic growth, brand evolution, and leadership. She now steps into a key role at LAT Apparel, poised to steer the company towards an innovative and stellar future.
Her career is marked by significant achievements, including her tenure as vice president/general manager at Hanesbrands, overseeing the Printwear and Hanes Apparel divisions, as well as playing a pivotal role as vice president of sales for Champion retail. Newman’s dedication and skill have been evident throughout her career, having been a central figure in Hanesbrands’ acquisition and development strategies, notably the acquisition of Alternative Apparel and the successful launch and growth of the ComfortWash brand.
Newman’s leadership positioned the Hanes Apparel business toward a thriving e-commerce platform. She has also played a crucial role in developing relationships with major retailers for the Champion brand, such as Macy’s, Kohl’s, JCP, and TJX.
Holding a Bachelor of Science in International Business from Bradley University and an MBA from the University of North Carolina, Newman’s academic and professional background perfectly aligns with LAT Apparel’s values and vision.
On a personal note, Newman enjoys the support of her husband and is a proud mother to three boys, showcasing her role as a dedicated leader both at work and home. She and her family will reside in Georgia.
“I’m incredibly excited about joining LAT Apparel,” says Newman. “The transformation and consistent quality delivery in the past few years have positioned LAT as a leader in the promotional apparel industry. I look forward to contributing to the growth and development of LAT’s brand portfolio alongside the talented team.”
“We are thrilled to welcome Rachel to LAT Apparel,” said Gina Watson, CEO of LAT Apparel. “Her visionary leadership and unparalleled expertise in the apparel industry are exactly what we need to propel our brand to new heights. Rachel’s dedication to innovation and sustainability aligns perfectly with our core values, and I am confident that her contributions will not only enrich our team, but also enhance our service to customers and partners alike.”
The preceding press release was provided by a company unaffiliated with Print+Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Print+Promo Marketing.
